Top tips for international expansion, by Katie Heathcote
- Michael Lukman
- May 9, 2023
- 1 min read
Updated: Aug 1, 2023
Top tips from Katie Heathcote, Associate Director for Technology at Investment NSW, on how to go global successfully.
On 4 May 2023, Katie Heathcote - Associate Director, Technology at Investment NSW - delivered a presentation entitled: "Don't be a boomerang: Our top tips for tapping into international markets".
Summary of Katie's top tips for successful international expansion:
Consider whether you actually need to expand abroad
Prioritise your markets for international expansion
Focus on getting to product-market fit first
Have a founder lead your market entry
Localise your offering for each market - i.e "go native"
Acknowledge the cultural nuances - what works in Australia will not always translate
"Recruit like a tortoise, not like a hare"
Allow enough time to get it right.
Gen Advisory's view
The above are great insights and in line with Gen Advisory's own observations.
Thanks Katie!
